Post by account_disabled on Feb 18, 2024 23:05:04 GMT -5
Channels for your 2024 digital marketing strategy, keep this advice from Trevin in mind: quote trevin Work backward from your overall company goals and let those dictate where the majority of your marketing budget should go. If you are prioritizing new revenue in 2024, look to your channels that have delivered revenue in the past. Looking to grab market share and not worrying as much about revenue? Same principle applies. You want to lean on your dependable marketing channels with proven track records so you can build some goals and forecasts you have confidence in.
Trevin Shirey, WebFX’s Vice President of Business Development Source data: TOP 2024 DIGITAL CHANNELS BY SPEND % OF RESPONDENTS Paid search marketing (Google) 42.40% Social media (paid ads) 40.00% Web design and development 32.00% Social media (organic) 36.00% Email marketing 29.80% Search engine optimization (SEO) 29.40% Video marketing 27.40% Content marketing 24.60% Influencer marketing 23.40% Other 6.80% Monthly digital marketing spend Digging deeper, we asked respondents about their projected monthly digital marketing budget for 2024. Here’s what they had to say: monthly digital marketing budget What does this mean?
With over half of our respondents indicating they’ll be allocating $500–$5000 for their monthly digital marketing efforts, it’s evident business leaders are giving themselves some wiggle room with their spending. For businesses with extra spend, Trevin advises diving beyond tried-and-true strategies: trevin quote 2 I always recommend investing 10-15% of your marketing budget into new channels. Many companies overly focus on the channels that have worked well for them in the past and don’t develop enough new marketing channels that might work even better.
Trevin Shirey, WebFX’s Vice President of Business Development Source data: TOP 2024 DIGITAL CHANNELS BY SPEND % OF RESPONDENTS Paid search marketing (Google) 42.40% Social media (paid ads) 40.00% Web design and development 32.00% Social media (organic) 36.00% Email marketing 29.80% Search engine optimization (SEO) 29.40% Video marketing 27.40% Content marketing 24.60% Influencer marketing 23.40% Other 6.80% Monthly digital marketing spend Digging deeper, we asked respondents about their projected monthly digital marketing budget for 2024. Here’s what they had to say: monthly digital marketing budget What does this mean?
With over half of our respondents indicating they’ll be allocating $500–$5000 for their monthly digital marketing efforts, it’s evident business leaders are giving themselves some wiggle room with their spending. For businesses with extra spend, Trevin advises diving beyond tried-and-true strategies: trevin quote 2 I always recommend investing 10-15% of your marketing budget into new channels. Many companies overly focus on the channels that have worked well for them in the past and don’t develop enough new marketing channels that might work even better.